Keeping up to date with the latest digital marketing trends can be scary, but thankfully there are lots of websites and videos out there to help conquer the world of digital marketing.

Here are some of my favourite websites and videos:

For Content Marketing Tips…

SEMrush

Semrush has a blog dedicated to content marketing, which has some great infographics for more bite-size content. This blog post on how to write and order different types of content offers a definition of content marketing as the basics to include. It also features this quirky video on the ultimate recipe for success which highlights the key ‘ingredients’ you need with an inventive cooking metaphor.

View the content marketing blog here.

For Social Media Insights…

Ignite Social Media

Ignite social media have a whole host of articles, including this social media definitions post which is a one stop shop for all the jargon that comes with social media advertising, and this upcoming social media networks to look out for in 2021 post which gives you some insights on the social media platforms to watch out for, and why they might take off this year.

To Optimize Email Campaigns…

Hubspot

Hubspot have a great marketing blog, with tips for all things digital marketing. Their post on tips to improve your open and click through rates has some great advice on setting up and optimizing email campaigns. Some of their top tips include emailing new contacts within 24 hours, hyperlinking and adding alt text to images, have an engaging subject line and sent fewer, more personalised emails as demonstrated in this video.

Tips For Inbound Marketing…

Forbes

Forbes has an article with five inbound marketing best practices and tips, which has some useful insights on how to put your customers at the centre of your marketing campaign, and how creating the most engaging content can drive leads and eventually offer you active promoters of your brand.

To Learn More About SEO…

Neil Patel

Neil Patel is an SEO guru who is constantly giving tips and advice on content marketing and SEO. One video that helped me develop my website was his YouTube video for designing an SEO-friendly homepage. This includes tips such as defining your unique selling point, optimizing for mobile and adopting a ‘3 click rule’ for your audience to find what they are looking for.

For Google Ads Advice…

Google Ads

Google Ads has a helpful tips and tricks section on their website, offering advice articles from how to increase site traffic and Google Ads leads to how to tailor content to improve your marketing. The article which helped most when looking at Google Ads was tips for writing successful online ads with Google, as it takes you through the basics of writing headlines and descriptions, whilst also offering advice on how to stand out from your competitors.